Transavia, the charming Dutch low-cost leisure carrier which has been the bone of so much contention between parent company Air France/KLM and its pilots unions, has announced that it will get a full-makeover.
Under the banner: New year, New story, New Transavia, the company introduced new iconography with cooler tones, flat symbols and a transformed “T” which cleverly brings two map points together with kissing arrowheads.
The studio states that Transavia’s ambition is “to become Europe’s leading airline in hospitality and service. The key objectives: add new routes, appear to business passengers as well as leisure, and create a dominant online brand.”
Click on squares to view gallery in its full glory.
We began by developing Transavia’s…
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